There’s a huge amount of money being spent in the music industry at the minute. Some of the other rehearsal rooms have started comparing the size of their wallets. And to my surprise, these companies are spending huge sums of money – I mean tens of thousands of pounds – promoting themselves. They’re sponsoring festivals, paying celebrities, taking out the back cover of music magazines, and advertising on social media.

When I first heard how much these companies are spending, it didn’t sit right with me. I’ve spent almost everything I have kitting out these rooms with the best equipment. Choosing the right location. Charging a fair price that musicians can afford. Basically building a business. I thought to myself, there’s no way I can compete with the likes of this. Maybe I should just quit now?

But then I remembered the reason I got into the music industry in the first place. It wasn’t to make money. It was to help young musicians start a career in music. To break unsigned artists and maybe even discover the next big thing. So that got me thinking. Instead of promoting ourselves, what if I spend the little I can afford on a more noble cause? By actually championing new music. 

So here’s the plan. I’ve decided to axe my marketing budget. Instead I’ll use the money to promote unsigned bands. Starting tomorrow (18-May-2017) I’m going to pick the best 3 unsigned bands to come through the doors at Sort Rehearsal Rooms. Together, we’ll record a demo and figure out a plan to release it, complete with a budget to promote the track. It may not be a life-changing sum, but it’s enough to make a difference. And besides it’s not about the money. It’s all about the music. Let’s make Liverpool a city full of musicians again. 

Lee Mitchell – Founder of Sort Rehearsal Rooms

P.s. I’m counting on you to spread the word. Please help in one of 3 ways: 

  1. Share this page to support the campaign.

  2. Tell unsigned bands to email me, or tag them on our announcements on Facebook, Twitter, and Instagram.

  3. Use #SortYourPriorities to inspire others in the music industry to follow suit.